00 · Overview
BY THE NUMBERS.
8
Sprints Completed
36
Releases Shipped
3
Languages
€84
Monthly Running Cost
€29
Saved / mo — PO Decision
220+
Increments Delivered
3×
Projected ROI
0
Agency Budget
5mo
Velocity Window
01 · Process
THE BOARD.
Every feature, every page, every integration ran through a proper Product Backlog — prioritised, estimated, and refined before a single line was written. No ad-hoc decisions. No scope creep without an explicit change to the Sprint Goal. Product Owner and Developer were the same person — which is either elegant or insane. Probably both.
InfrastructureCustom stack setup & deploy pipeline
BrandCopy & positioning (EN/DE/ES)
ToolAudit Tool v8 — PageSpeed, Core Web Vitals
DNSIONOS domain setup & subdomain routing
DeployAudit Tool live on audit.silentmonkey.io
Integrationcal.eu booking integration
PaymentsStripe DE account active
DesignStyle Guide v1 — Colors, Typography, Pillars
FrontendHomepage v21 — Dot-Nav, Two Pillars, Timeline
DeployVercel + GitHub — auto-deploy pipeline
PMProyex.io — portal.silentmonkey.io verified
UXLanguage switcher EN/DE/ES — Claude API
StrategyTwo-pillar model: Consulting + Creation
LegalRoutes: /imprint · /privacy · /gtc — live
Infrastructure301 Redirects — /impresssum · /dsgvo · /agbde
ArchitectureADR-005 — English as canonical language
Infrastructurevercel.json — JSON syntax fix, deploy restored
Designshared/style.css — Bebas Neue · DM Mono · live
SEOFavicon — robot-logo-black.png · all pages
ContentMaking-Of — ADR-Section · Timeline Sprint B
Domainandreasrossmann.de + silentmonkey.solutions — no renewal
Reposhared/ — robot logos renamed · files cleaned
LegalImprint content — wartet auf NIF (Jul/Sep 2026)
LegalPrivacy + GTC content — wartet auf DSGVO-Text
DesignOG-Image — wartet auf Bebas Neue font access
Emailandreas@silentmonkey.io via Proton Mail
ContentMaking-Of · Case Studies · Insights
PaymentsStripe ES — pending Autónomo registration
Migrationsilentmonkey.io → own build (Q3 2026)
LegalCookie Banner — Klaro (open-source · Berlin)
SEOJSON-LD / Schema.org — alle Seiten
InfrastructureGoogle Fonts — lokal hosten (shared/fonts/)
Emailhello@silentmonkey.io setup
ToolPDF Report Feature — Audit Tool
ToolCarbon API + Security backend
ContentCase Studies — Ibiza Voices · V¡STOR
ContentAbout / Philosophy — "I build bridges"
Automationn8n self-hosted setup
AutomationZapier → member onboarding flow
Product · Q3 2026New Service — Announced Late Summer 2026 ↓
02 · Strategy
SWOT ANALYSIS.
A honest look at where Silent Monkey Solution stands — strengths to build on, weaknesses to address, opportunities to capture, threats to navigate.
S
Strengths
- Boutique positioning — selective, not mass-market
- Scrum methodology — Sprint-based, transparent delivery
- Full-stack digital competence — DNS to AI integration
- EU-compliant tool stack — DSGVO by design
- Own audit tool — unique lead generation Increment
- No agency overhead — lean, fast, direct
W
Weaknesses
- Solo operation — capacity limits per project
- DNS migration still pending
- Legal setup in transition — German market only for now
- No case studies published yet
- Squarespace migration still pending
- Brand recognition still early stage
O
Opportunities
- AI consulting market growing rapidly
- Custom-built stack — full control, no platform lock-in
- Audit tool as scalable lead engine
- Proyex — client transparency as differentiator
- Automation (n8n) reduces manual overhead
- Boutique positioning in underserved markets
T
Threats
- Agencies with larger budgets & teams
- Squarespace/Wix self-service trend
- AI tools reducing perceived need for consultants
- Slow client decision cycles
- Platform dependency (Vercel, cal.eu, Stripe)
03 · Methodology
WHY SCRUM?
Scrum is an agile framework for delivering complex projects in short, focused cycles called Sprints. Every Sprint starts with Planning, ends with a Review and Retrospective, and ships a working Increment. We apply it to every client project — and to ourselves. Here's what it means in practice.
📋
PRODUCT BACKLOG
The single source of truth for everything that needs to be built. Prioritised by value, estimated by effort, owned by the Product Owner. Nothing enters a Sprint without being groomed in the Backlog first. No surprises. No scope creep.
🎯
USER STORY
Every task is framed from the user's perspective: "As a [user], I want [feature], so that [outcome]." Acceptance Criteria define exactly when a Story is done. No ambiguity. No moving goalposts.
⚡
SPRINT
A fixed time-box — typically 1–2 weeks — with a clear Sprint Goal. The team commits to a scope and delivers. Each Sprint produces a working, shippable Increment. You don't wait for "done" — you see progress every cycle.
✅
DEFINITION OF DONE
A shared, explicit checklist that every Increment must pass before it's considered complete. Tested. Deployed. Reviewed. Done means done — not "almost done" or "done on my machine." Quality is non-negotiable.
🔍
REVIEW & RETRO
After each Sprint: the Review inspects what was delivered. The Retrospective asks what can improve. Continuous improvement is built into the process. Not a post-mortem — a living habit that makes every Sprint better than the last.
🔮
TRANSPARENCY
Every User Story, every blocker, every Sprint Board is visible. Scrum's three pillars — Transparency, Inspection, Adaptation — are not theory here. Clients see the board in real time, via Proyex. No curated highlight reels.
04 · History
HOW IT HAPPENED.
November 2025 · Sprint 1
Concept & First Increment
Sprint Goal: Establish a live presence. silentmonkey.io v1 shipped on Squarespace — animated timeline, countdown timers, British English copy, positioned toward artists and coaches. Increment delivered. Retrospective outcome: wrong direction, pivot required. Backlog reprioritised.
January 2026 · Sprint 2
Repositioning Sprint
Sprint Goal: Define the brand foundation. Three-pillar model accepted into Backlog: Consulting · Solutions · Creation. "Eye of the Storm" philosophy developed as Product Vision. Legal contract templates, welcome flows. The brand voice found its register. Definition of Done: signed off in Sprint Review.
February 2026 · Sprint 3
Infrastructure Migration
Sprint Goal: Replace Squarespace with a scalable, open architecture. Initial Product Owner decision: Ghost CMS — open-source, built-in SEO, newsletter infrastructure. Mid-sprint Retrospective outcome: for the current scope, Ghost was overengineered. The Product Owner revised the decision in favour of a leaner custom stack — more control, fewer dependencies, €29/mo saved. Tool stack locked as Epic: Proyex.io + Proton Mail + Vercel. Acceptance Criteria: DNS propagated, deploy pipeline active. Ghost remains in the Backlog as a future option — not discarded, deferred.
March 2026 · Sprint 4–5
Audit Tool — Two-Sprint Epic
Sprint Goal: Ship a working audit tool as a lead generation asset. Eight releases across two Sprints — PageSpeed Insights, Core Web Vitals timeline, hover info panels, trilingual UI. Each Sprint Review included a live demo. Deployed as a standalone Increment on audit.silentmonkey.io. Velocity: 4 major Stories per Sprint.
March → April 2026 · The Turning Point
Scrum Adopted — Mid-Flight
We didn't start with Scrum. We started with momentum — a fast, iterative build driven by instinct, Claude as a development partner, and a clear product vision. It worked. Until it didn't. As the Audit Tool grew in complexity — multiple API integrations, trilingual UI, 8 versions, cross-session continuity issues — the absence of structure became visible. Conversations had to be summarised. Context had to be re-uploaded. It was impossible to precisely say: "This is where it went wrong." That's a textbook case for Scrum. So we introduced it — not from the start, but from the moment it was needed. That decision is part of the story. Because that's exactly what we bring to client projects: the ability to recognise when a methodology is missing, and the discipline to implement it without losing velocity. Not every project starts with Scrum. But every complex project eventually needs it.
April 2026 · Week 1 · Sprint 6
Strategy & Style Guide Sprint
Sprint Goal: Establish design system and go-to-market strategy as shippable artifacts. Style Guide v1 completed — four pillars, colour system, typography. Two-pillar consulting strategy defined as Product Backlog Epic: Audit (leads) → cal.eu → Proyex (delivery). Domain architecture accepted into Done column.
April 2026 · Week 2 · Sprint 6
Homepage v17 — First Public Release
Sprint Goal: Ship a reviewable homepage Increment. 17 releases in one Sprint cycle. Dot-navigation, onboarding timeline with Scrum badges, two-pillar intake, three contact blocks. Sprint Review: first version validated on iPad — fast, clean, no agency overhead. Stakeholder sign-off: approved for continued iteration.
April 2026 · Week 3 · Sprint 7
v21 · Pipeline · Strategic Refinement
Sprint Goal: Production-grade deployment pipeline and strategic scope alignment. Migrated from Netlify to Vercel with GitHub auto-deploy — every commit triggers a Release. Homepage reached v21: fully English, trilingual language switcher shipped as a User Story, Claude API integrated. Backlog decision: Solution pillar dropped, Two-Pillar model accepted as new Product Vision. audit.silentmonkey.io serves both Consulting and Audit Tool.
May 2026 · Sprint B
Language Architecture & Route Audit
Sprint Goal: Establish English as the canonical language across the entire stack. ADR-005 decided — EN is the structural base, DE/ES are overlays only. Direct consequence: full repo-wide audit of all legacy routes (/impresssum · /dsgvo · /agbde) and systematic replacement with English equivalents (/imprint · /privacy · /gtc). 301 redirects implemented. shared/style.css live. Favicon deployed. andreasrossmann.de + silentmonkey.solutions — renewal cancelled. Small fixes, large principle.
05 · Infrastructure
THE STACK.
Every tool chosen for a reason. EU-compliant where possible. Open-source preferred. No vendor lock-in without justification.
06 · What's Next
SOMETHING IS COMING.
We built a tool to analyse websites. Then we used it on ourselves. What we found changed the scope of what we're building next.
The Audit Tool was supposed to be the product. It turned out to be the research.
During development, our own analysis surfaced a pattern — a gap in how small businesses establish digital visibility — that we couldn't ignore. What started as a lead generation tool became the foundation for something with significantly more impact than originally scoped.
We're not ready to name it yet. But we're building it. And when it ships — Late Summer 2026 — it will be available to every client who has ever wondered why their website exists but nobody finds it.
Andreas · Founder, Silent Monkey Solution
Q3
Target Release
3×
Scope vs. Original Plan
0
Details Released So Far
BE THE
FIRST TO KNOW.
No newsletter. No hype. Just a direct message when we're ready to show what we've been building. Book a call — and we'll tell you more than we've written here.
07 · Architecture Decisions
DECISIONS THAT STICK.
Architecture Decision Records document the choices that shape the project — not just what was decided, but why. Every ADR is a commitment. Once closed, it doesn't get reopened without a new Sprint Goal.
ADR-001
✓ Decided
ONE DOMAIN. ZERO DOUBT.
Single root domain silentmonkey.io with subdomains. No parallel domains, no split identity. silentmonkey.solutions and andreasrossmann.de → 301 redirect.
2026-04 · Status: Closed · No revision
ADR-002
✓ Decided
VERCEL OVER GHOST — FOR NOW.
Ghost CMS was evaluated as the primary stack. Mid-Sprint Retrospective outcome: overengineered for current scope. Custom HTML/CSS on Vercel — full control, zero CMS overhead, €29/mo saved. Ghost deferred to Backlog, not discarded.
2026-02 · Status: Closed · Ghost remains in Backlog as future option
ADR-003
✓ Decided
TWO PILLARS. NO THIRD.
Three-pillar model (Consulting · Solutions · Creation) evaluated and rejected. Solutions pillar dissolved into Consulting. Final model: Consulting + Creation. Fewer offerings, sharper positioning. audit.silentmonkey.io serves both.
2026-04 · Status: Closed · Three-pillar model archived
ADR-004
✓ Decided
NETLIFY → VERCEL.
Initial deployment on Netlify. Migrated to Vercel for tighter GitHub integration, instant HTTPS, and superior DX. Auto-deploy pipeline: every push to main triggers a release. Decision made in Sprint 7, zero downtime migration.
2026-04 · Status: Closed · Netlify account decommissioned
ADR-005
✓ Decided · 2026-05-07
ENGLISH IS CANONICAL.
silentmonkey.io is English-first. All routes, filenames, and folder names in English — /imprint · /privacy · /gtc. German and Spanish are delivered as optional overlays via the language switch. No structural element is named in any other language.
Rationale: A boutique consulting business operating across DE, ES, and international markets needs a neutral, unambiguous structural base. English is that base. Translations follow the content — they don't define the architecture.
Consequences: Existing routes (/impresssum · /dsgvo · /agbde) receive 301 redirects. Language switch uses EN as canonical fallback.
2026-05-07 · Status: Closed · No revision · EN = canonical
"We built this the way we build everything — one Sprint at a time, until the Increment speaks for itself. The project took longer than the initial velocity suggested. It always does. That's not failure. That's how real things get made."
Andreas · Founder, Silent Monkey Solution
THIS COULD BE
YOUR PROJECT.
You've seen how we work. You know what we build. If you have a project that needs clarity, structure, and someone who hasn't said no yet — let's talk.
⟳ Living Document
We ship, we learn, we update. Features are added, tools evolve, numbers change.
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